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The campaign was already set to switch to new advertisements featuring anonymous narrators with the new campaign and slogan: "Beef. It's what you want". [9] The new campaign was less favorable and "Beef. It's What's For Dinner." was brought back in the fall of 1999 with Sam Elliott now reading the voice-over in place of Mitchum. [10]
National Cattlemen's Beef Association is the group responsible for the ad campaign run in the U.S. using the slogan "Beef. It's What's For Dinner " . Music from the ballet Rodeo by Aaron Copland is used in the radio and television commercials.
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Check out the slideshow above for more tasty dinner recipes submitted by our KD community! Find out about the winning breakfast recipe and lunch recipe . Related articles
Beef can be harvested from cows, bulls, heifers or steers. Acceptability as a food source varies in different parts of the world. Beef is the third most widely consumed meat in the world, accounting for about 25% of meat production worldwide, after pork and poultry at 38% and 30% respectively. [1]
Cook, stirring often, until the beef is cooked through and the sweet potatoes are tender, 4 to 5 minutes more. Stir in 2 tablespoons water during the final minute. 4.