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  2. Requirements elicitation - Wikipedia

    en.wikipedia.org/wiki/Requirements_elicitation

    The customers/users are not completely sure of what is needed, have a poor understanding of the capabilities and limitations of their computing environment, don’t have a full understanding of the problem domain, have trouble communicating needs to the system engineer, omit information that is believed to be “obvious,” specify requirements ...

  3. Kano model - Wikipedia

    en.wikipedia.org/wiki/Kano_model

    The Kano model offers some insight into the product attributes which are perceived to be important to customers. The purpose of the tool is to support product specification and discussion through better development of team understanding. Kano's model focuses on differentiating product features, as opposed to focusing initially on customer needs.

  4. Customer value proposition - Wikipedia

    en.wikipedia.org/wiki/Customer_value_proposition

    Gaining a customer's attention and approval will help build sales faster and more profitably, as well as work to increase market share. [2] Understanding customer needs is important because it helps promote the product. A brand is the perception of a product, service or company that is designed to stay in the minds of targeted consumers ...

  5. Requirements analysis - Wikipedia

    en.wikipedia.org/wiki/Requirements_analysis

    Requirements specification is the synthesis of discovery findings regarding current state business needs and the assessment of these needs to determine, and specify, what is required to meet the needs within the solution scope in focus. Discovery, analysis, and specification move the understanding from a current as-is state to a future to-be state.

  6. Market segmentation - Wikipedia

    en.wikipedia.org/wiki/Market_segmentation

    Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...

  7. Voice of the customer - Wikipedia

    en.wikipedia.org/wiki/Voice_of_the_customer

    In marketing and quality management, the voice of the customer (VOC) summarizes customers' expectations, preferences and aversions.. A widely used form of customer's voice market research produces a detailed set of customer wants and needs, organized into a hierarchical structure, and then prioritized in terms of relative importance and satisfaction with current alternatives. [1]

  8. Customer analytics - Wikipedia

    en.wikipedia.org/wiki/Customer_analytics

    Banks, insurance companies and pension funds make use of customer analytics in understanding customer lifetime value, identifying below-zero customers (that is a segment of the customer base that costs more than they are worth) which are estimated to be around 30% of customer base, increasing cross-sales, managing customer attrition as well as ...

  9. Customer foresight - Wikipedia

    en.wikipedia.org/wiki/Customer_Foresight

    This is why, customer foresight starts with analyzing the consumer needs, values and motivations of today. Methods in the field of customer research that can be applied at this stage are e.g. qualitative and quantitative surveys, behavioral observation and experience, ethnographic research, cultural analysis or value and motivation research.