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Dubble Bubble is an American brand of fruit-flavored, usually pink-colored, bubble gum invented by Walter Diemer, an accountant at Philadelphia-based Fleer Chewing Gum Company in 1928. [1] One of Diemer's hobbies was concocting recipes for chewing gum based on the original Fleer ingredients.
The result was the first commercially successful bubble gum brand, Dubble Bubble. Diemer colored his creation pink because it was the only food coloring he had at the time. The pink color became associated with bubble gum and was adopted by nearly all subsequent bubble gum manufacturers. [7]
In 1928, Fleer employee Walter Diemer improved the Blibber-Blubber formulation to produce the first commercially successful bubble gum, Dubble Bubble. Its pink color set a tradition for nearly all bubble gums to follow. Fleer became known as a maker of sports cards, starting in 1923 with the production of baseball cards.
Fewer than 20 years later, in 1907, Adams Sons and Company upstaged the original gum machine with a machine that dispensed balls of gum, or, what we call them, gumballs.
Priced at one penny a piece, the gum sold out in one day. Fleer began marketing the new gum as "Dubble Bubble" and Diemer himself taught salesmen how to blow bubbles as a selling point for the gum, helping them to demonstrate how Dubble Bubble differed from all other chewing gums. Sold at the price of one cent a piece, sales of Dubble Bubble ...
This gum became highly successful and was eventually named by the president of Fleer as Dubble Bubble because of its stretchy texture. This remained the dominant brand of bubble gum until after WWII, when Bazooka bubble gum entered the market. [5] Until the 1970s, bubble gum still tended to stick to one's face as a bubble popped.