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  2. Ramsey problem - Wikipedia

    en.wikipedia.org/wiki/Ramsey_problem

    Under Ramsey pricing, the price markup over marginal cost is inverse to the price elasticity of demand and the Price elasticity of supply: the more elastic the product's demand or supply, the smaller the markup. Frank P. Ramsey found this 1927 in the context of Optimal taxation: the more elastic the demand or supply, the smaller the optimal tax ...

  3. Bertrand competition - Wikipedia

    en.wikipedia.org/wiki/Bertrand_competition

    Also, the standard Bertrand Competition also assumes that all consumers will choose the product from the firm with a lower price and the firm can only set their price based on their marginal costs. However, it is not perfectly correct as the theory did not mention the network effects. Consumers will buy a product based on the number of other ...

  4. Total revenue - Wikipedia

    en.wikipedia.org/wiki/Total_revenue

    The changes in total revenue are based on the price elasticity of demand, and there are general rules for them: [2] Price and total revenue have a positive relationship when demand is inelastic (price elasticity < 1), which means that when price increases, total revenue will increase too.

  5. Total revenue test - Wikipedia

    en.wikipedia.org/wiki/Total_revenue_test

    Total revenue, the product price times the quantity of the product demanded, can be represented at an initial point by a rectangle with corners at the following four points on the demand graph: price (P 1), quantity demanded (Q 1), point A on the demand curve, and the origin (the intersection of the price axis and the quantity axis).

  6. Utility maximization problem - Wikipedia

    en.wikipedia.org/wiki/Utility_maximization_problem

    Elimination by aspects is defining a level for each aspect of a product they want and eliminating all other options that do not meet this requirement e.g. price under $100, colour etc. until there is only one product left which is assumed to be the product the consumer will choose.

  7. Pricing strategies - Wikipedia

    en.wikipedia.org/wiki/Pricing_strategies

    Contribution margin-based pricing maximizes the profit derived from an individual product, based on the difference between the product's price and variable costs (the product's contribution margin per unit), and on one's assumptions regarding the relationship between the product's price and the number of units that can be sold at that price ...

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  9. Profit maximization - Wikipedia

    en.wikipedia.org/wiki/Profit_maximization

    In simple terms, although profit is related to total cost, =, the enterprise can maximize profit by producing to the maximum profit (the maximum value of ) to maximize profit. But when the total cost increases, it does not mean maximizing profit Will change, because the increase in total cost does not necessarily change the marginal cost.