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Multimedia is utilized in various fields, including education, entertainment, communication, game design, and digital art, reflecting its broad impact on modern technology and media. Multimedia encompasses various types of content, each serving different purposes: Text - Fundamental to multimedia, providing context and information.
Scholars believe that multimedia are used as an effective extension of the primary news narrative format. [7] For instance, Benson et al. claim that, with regards to news stories delivered online, even though the main narrative of news report is still the dominant part of journalism, other additional elements such as charts, images, videos are ...
Formatted text has its genesis in the pre-computer use of underscoring to embolden passages in typewritten manuscripts.In the first interactive systems of early computer technology, underlining was not possible, and users made up for this lack (and the lack of formatting in ASCII) by using certain symbols as substitutes.
Hypermedia, an extension of hypertext, is a nonlinear medium of information that includes graphics, audio, video, plain text and hyperlinks.This designation contrasts with the broader term multimedia, which may include non-interactive linear presentations as well as hypermedia.
Hypertext is text displayed on a computer display or other electronic devices with references to other text that the reader can immediately access. [1] Hypertext documents are interconnected by hyperlinks , which are typically activated by a mouse click, keypress set, or screen touch.
Media theory breaks down the hegemony that "pure text" has over other modalities by utilizing "non-traditional" methods and modes of writing through the use of technology. [21] The second way media theory in practice breaks down hierarchies is tied to writing as a process.
The Rich Text Format was the standard file format for text-based documents in applications developed for Microsoft Windows. Microsoft did not initially make the RTF specification publicly available, making it difficult for competitors to develop document conversion features in their applications.
"Triple-product" business model of digital media platforms. [7]Digital media platforms like YouTube work through a triple-product business model in which platforms provide information and entertainment (infotainment) to the public often at no cost, while simultaneously capturing their attention, and also collecting user data to sell to advertisers. [7]
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