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Marketing ethics is an area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Some areas of marketing ethics (ethics of advertising and promotion) overlap with media and public relations ethics.
FTC Commissioner Timothy Muris turned the FTC’s attention away from online privacy and OBA regulation in 2001, stating, “[t]he slowing of the growth of the Internet emphasizes the need to understand the cost of online privacy legislation…At this time, we need more law enforcement, not more laws”. [12]
After the U.S. Supreme Court decision, law firm advertising activity increased significantly. [3] Initially the majority of lawyer advertisements were directed at "car wreck" victims. Later, advertising attempted to recruit clients affected by medications that were recalled for safety reasons or had unanticipated or undisclosed side effects.
The United States federal government regulates advertising through the Federal Trade Commission [49] (FTC) with truth-in-advertising laws [50] and enables private litigation through a number of laws, most significantly the Lanham Act (trademark and unfair competition). Specifically, under Section 43(a), false advertising is an actionable civil ...
The name was changed in 2009 by its current authors to better reflect the expanding scope of the treatise, which now incorporates the most recent developments in the areas of trademark and copyright law in addition to its traditional coverage of advertising law. The treatise began under the original authorship of George and Peter Rosden in 1973.
Ethical codes are adopted by organizations to assist members in understanding the difference between right and wrong and in applying that understanding to their decisions. An ethical code generally implies documents at three levels: codes of business ethics , codes of conduct for employees, and codes of professional practice.
For example, human remains are rarely screened. The ethical issue is how far should one risk shocking an audience's sensitivities in order to correctly and fully report the truth. See photojournalism. Conflict with the law. Journalistic ethics may conflict with the law over issues such as the protection of confidential news sources. There is ...
The Society of Professional Journalists first created its own code of ethics in 1973, which has been revised four times, most recently in 2014. [3] The SPJ code features four principles of ethical journalism: Seek Truth and Report It "Journalists should be honest, fair, and courageous in gathering, reporting, and interpreting information ...