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Compare the Meerkat is an advertising campaign on British and Australian commercial television for comparethemarket.com, a price comparison website, part of BGL Group. The adverts feature Aleksandr Orlov, an animated anthropomorphic Russian meerkat (voiced by Simon Greenall , uncredited), and his family and friends.
Compare the Market is perhaps best known for its marketing campaigns featuring meerkat characters Aleksandr Orlov and his Head of IT, Sergei. [12] The meerkat advertisements started with Aleksandr Orlov's mission to clear the confusion up for Australians who mistook his website comparethemeerkat.com.au for comparethemarket.com.au. [13]
On 5 January 2009, the company launched an advertising campaign featuring a CGI meerkat character named "Aleksandr Orlov" [8] who pleads with viewers looking for cheap car insurance to stop confusing his meerkat comparison website comparethemeerkat.com with comparethemarket.com, due to the similarity between the words meerkat and market. As ...
Go Compare was established in November 2006 and is based in Newport, Wales. The company's founder was Hayley Parsons, who worked for Admiral Insurance for 14 years, [3] and was formerly head of business development at Confused.com. [4] Parsons was replaced as CEO by Jon Morrell following a takeover by insurance company esure in March 2015 [3]
MONY Group plc, trading as Money Supermarket, is a British company which specialises in technology-led money-saving platforms including several price comparison websites. . The company enables consumers to compare prices on a range of products, including energy, car insurance, home insurance, travel insurance, mortgages, credit cards and loa
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