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Founded in 1957, Pedigree has steadily grown to dominate the dog food market with it’s emphasis on offering quality nutrition at an affordable price.
In 1988, Kal Kan Foods changed the name of its dog food to Pedigree, the name Mars used to sell dog food outside the United States. The next year, Mars applied their worldwide branding of Whiskas to their cat food branding. [4] In 1998, Kal Kan was the top-selling dog food brand but was going downhill.
Mars Petcare is voluntarily pulling 315 44-pound bags of Pedigree Adult Complete Nutrition Grilled Steak & Vegetable Flavor Dry Dog Food. A best-by date of March 4, 2025, and lot code 410B2TXT02 ...
Forrest Mars changed the name of Kal Kan dog food to Pedigree, and Kal Kan cat food to Whiskas. As of 1991, Mars controlled 60 percent of the pet food market, both in volume and value. Whiskas was the number one brand. As of 1994, Mars was the leading pet food company worldwide with $4 billion in sales. [46]
Mars Food is primarily food manufacturing and brands. [3] [4] Abu Siouf; ... My Dog; Natura; Nutro Products; Pedigree; Orijen; Optimum; Perfect Fit; Pill Pockets ...
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