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Morris Cohn died in 1941, and Cole, inheriting control of the firm, changed the name of the firm to Cole of California. During World War II the company made parachutes, resuming full swimwear production after the end of the war. Cole engaged swimmer and actress Esther Williams as a spokesperson to wear Cole products from 1948 to 1952. The firm ...
In 1936 Felligi joined the design staff of Cole Knitting Mills, later known as Cole of California, as head designer.In addition to swimsuit design for Fred Cole, Felligi created new fabrics that incorporated elastic, giving suits stretchy and clingy properties.Several of these products were patented by Felligi.
Fred Cole (May 21, 1901 – September 19, 1964), born Frederick Cohn, was an American leader in women's swimwear fashions in the 20th century. As Frederick Cole he had a brief career as an actor in silent films before joining the family business, which he eventually transformed into the Cole of California brand.
Anne Cole is an American swimwear brand most known for the invention of the tankini, a type of swimsuit. [1] The brand's namesake founder, Anne Cole (1926–2017), [2] was the woman who invented the tankini in 1998. [3] The swimwear company was originally a division within Cole of California, a knitwear company founded by Cole's father, Fred ...
Her first job was with swimwear company Cole of California, after which she relocated to New York to design for Bobbie Brooks. [6] The Body Glove brand was known primarily to divers and surfers until 1985, when Piccone licensed a line of swimsuits. [7] [8] Her designs quickly gained popularity and a devoted following. [9]
In 1948, Williams signed a contract with swimwear company Cole of California to appear as their spokesperson, and Williams and the other swimmers in her films wore Cole swimsuits. Since the aqua-musicals were an entirely new genre, the studio's costume designers had little experience creating practical swimsuits. [47]