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The neutral option can be seen as an easy option to take when a respondent is unsure, and so whether it is a true neutral option is questionable. A 1987 study found negligible differences between the use of "undecided" and "neutral" as the middle option in a five-point Likert scale. [11] Likert scales may be subject to distortion from several ...
One very frequently-used rating scale is a Likert scale. Usually, for clarity and efficiency, a single set of anchors is presented for multiple rating scales in a questionnaire. Collectively, a statement or question with an accompanying rating scale is referred to as an item.
Likert scale – Respondents are asked to indicate the amount of agreement or disagreement (from strongly agree to strongly disagree) on a five- to nine-point response scale (not to be confused with a Likert scale). The same format is used for multiple questions. It is the combination of these questions that forms the Likert scale.
A rating scale is a set of categories designed to obtain information about a quantitative or a qualitative attribute. In the social sciences , particularly psychology , common examples are the Likert response scale and 0-10 rating scales, where a person selects the number that reflecting the perceived quality of a product .
Level of measurement or scale of measure is a classification that describes the nature of information within the values assigned to variables. [1] Psychologist Stanley Smith Stevens developed the best-known classification with four levels, or scales, of measurement: nominal, ordinal, interval, and ratio.
The usual measures of willingness to recommend involve a survey with a set of statements using a Likert Technique or scale. The customer is asked to indicate how willing they are to make a recommendation (of a brand, service, etc.) to others. Their willingness is generally measured on a five-point scale.
[1]: 2 These data exist on an ordinal scale, one of four levels of measurement described by S. S. Stevens in 1946. The ordinal scale is distinguished from the nominal scale by having a ranking. [2] It also differs from the interval scale and ratio scale by not having category widths that represent equal increments of the underlying attribute. [3]
Phrase completion scales are a type of psychometric scale used in questionnaires. Developed in response to the problems associated with Likert scales , phrase completions are concise, unidimensional measures that tap ordinal level data in a manner that approximates interval level data.