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Air Jordan is a line of sportswear shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand.. The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls on November 17, 1984, and released to the public on April 1, 1985.
Jordan scored 37 points in the contest. After the game, Jordan gifted the shoes to ballboy Preston Truman, who assisted with the visiting team's locker room. The shoes get their name from the documentary miniseries The Last Dance, which focuses chiefly on Jordan and the 1997–98 NBA season. The shoes were sold by Truman in 2020 for US$215,000.
Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [4] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.
The Tar Heels also wear the Jordan Jumpman logo on their helmets. [20] The University of Oklahoma was the third football program that became sponsor by the Jordan brand. The football, men's basketball and women's basketball team will be wearing the Jumpman logo starting in the 2018–19 season. [21]
Jordan won his second consecutive MVP award with averages of 30.1 ppg, 6.4 rpg, and 6.1 apg on 52% shooting. [82] After winning a physical seven-game series over the New York Knicks in the second round of the playoffs and finishing off the Cleveland Cavaliers in the Conference Finals in six games, the Bulls met Clyde Drexler and the Portland ...
In the film, he is a "Brooklyn-loving" fan of the New York Knicks, sports, and Air Jordans (the basketball shoes worn by Michael Jordan). This led to late 1980s and early 1990s appearances in Nike Air Jordan commercials alongside Jordan and Mars becoming well known for his use of the phrase, "It's gotta be da shoes."