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The category development index (CDI) measures the sales performance of a category of goods or services in a specific group, compared with its average performance among all consumers. [1] By definition, CDI measures the sales strength of a particular product category within a specific market (e.g., soft drinks in 10–50 year olds).
Category Development Index, measures the sales strength of a particular category of product, within a specific market; Contrat à durée indéterminée, French for open-ended contract, the usual form of employment contract in France; Child Development Index, a measure of global child poverty
The purpose of the BDI metric is to quantify the relative performance of a brand within specified customer groups. The index helps marketers identify strong and weak segments (usually demographic or geographic) for individual brands. [1] The BDI is especially useful in conjunction with the category development index (CDI). It can be used in ...
The CDI is a flagship initiative of the Center for Global Development (CGD), a non-profit think-tank based in Washington, DC.CGD first published the Index in Foreign Policy magazine in 2003 with the aim of provoking discussion, highlighting gaps in current knowledge, and encouraging policy reform. [3]
A November reading of the consumer price index (CPI), due on Wednesday, is among the last major datasets ahead of the Fed's Dec. 17-18 meeting. Headline inflation is expected to have risen ...
The Richard J. Almeida Stock Index From January 2008 to October 2010, if you bought shares in companies when Richard J. Almeida joined the board, and sold them when he left, you would have a -29.9 percent return on your investment, compared to a -21.9 percent return from the S&P 500.
The subcategories of Category:Retailers is also an excellent starting point. - Expand this project's image gallery page - More articles for expansion: Automated retail, Big-box store, Chain store, Hypermarket, Store manager; NPOV : Retail loss prevention; Photo : Retail design; Stubs : Leakage (retail), Retail geography
Marketers typically begin planning with a detailed understanding of customer needs and wants. A need is something required for a healthy life (e.g. food, water, shelter, emotional bonding); A want is a desire, wish or aspiration; When needs or wants are backed by purchasing power, they have the potential to become demands.