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Interruption marketing or outbound marketing is promoting a product through continued advertising, promotions, public relations and sales. [1] It's the opposite of permission marketing . It is considered to be an annoying version of the traditional way of doing marketing whereby companies focus on finding customers through advertising .
Traditionally in marketing—which seeks to grow the consumer base and increase the demand for a product or service—the 4 P's are product, price, place/distribution and promotion. The logic then follows that demarketing would adapt this structure to serve the opposite purpose of reducing the consumer base and discouraging demand for a product ...
Mass marketing is the opposite of niche marketing, as it focuses on high sales and low prices and aims to provide products and services that will appeal to the whole market. Niche marketing targets a very specific segment of market ; for example, specialized services or goods with few or no competitors .
Cannibalization is an important issue in marketing strategy when an organization aims to carry out brand extension.Normally, when a brand extension is carried out from one sub-category (e.g. Marlboro) to another sub-category (e.g. Marlboro Light), there is an eventuality of a part of the former's sales being taken away by the latter.
Fragmentation in a technology market happens when a market is composed of multiple highly-incompatible technologies or technology stacks, forcing prospective buyers of a single product to commit to an entire product ecosystem, rather than maintaining free choice of complementary products and services.
In economics and marketing, product differentiation (or simply differentiation) is the process of distinguishing a product or service from others to make it more attractive to a particular target market. This involves differentiating it from competitors' products as well as from a firm's other products.
Reverse marketing is the concept of marketing in which the customer seeks the firm rather than marketers seeking the customer. [1] Usually, this is done through traditional means of advertising, such as television advertisements , print magazine advertisements and online media .
Rage-farming (or rage-seeding) derives from the concept of "farming" rage; planting metaphorical seeds which cause angry responses to grow. [12] It is a form of clickbait, a term used since c. 1999, which is "more nuanced" and not necessarily seen as a negative tactic.