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  2. Impossible color - Wikipedia

    en.wikipedia.org/wiki/Impossible_color

    For example, staring at a saturated primary-color field and then looking at a white object results in an opposing shift in hue, causing an afterimage of the complementary color. Exploration of the color space outside the range of "real colors" by this means is major corroborating evidence for the opponent-process theory of color vision.

  3. Opponent process - Wikipedia

    en.wikipedia.org/wiki/Opponent_process

    The observer then perceives a cyan (or magenta) square on the blank sheet. This complementary color afterimage is more easily explained by the trichromatic color theory (Young–Helmholtz theory) than the traditional RYB color theory; in the opponent-process theory, fatigue of pathways promoting red produces the illusion of a cyan square. [39]

  4. List of optical illusions - Wikipedia

    en.wikipedia.org/wiki/List_of_optical_illusions

    Color constancy: Colour constancy is an example of subjective constancy and a feature of the human color perception system which ensures that the perceived color of objects remains relatively constant under varying illumination conditions. A green apple for instance looks green to us at midday, when the main illumination is white sunlight, and ...

  5. Color theory - Wikipedia

    en.wikipedia.org/wiki/Color_theory

    Color theory, or more specifically traditional color theory, is a historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [1] Modern color theory is generally referred to as color science.

  6. Color science - Wikipedia

    en.wikipedia.org/wiki/Color_science

    Color science is the scientific study of color including lighting and optics; measurement of light and color; the physiology, psychophysics, and modeling of color vision; and color reproduction. It is the modern extension of traditional color theory .

  7. Jeff Goldblum stars In this super-crazy commercial for light ...

    www.aol.com/article/2014/10/01/jeff-goldblum...

    If the point of an advertisement is to clearly and concisely explain a product and its value to you, the customer, than this totally bonkers ad for GE light bulbs featuring Jeff Goldblum and ...

  8. Neon lamp - Wikipedia

    en.wikipedia.org/wiki/Neon_lamp

    A General Electric NE-34 glow lamp, manufactured circa 1930. Neon was discovered in 1898 by William Ramsay and Morris Travers.The characteristic, brilliant red color that is emitted by gaseous neon when excited electrically was noted immediately; Travers later wrote, "the blaze of crimson light from the tube told its own story and was a sight to dwell upon and never forget."

  9. Optical illusion - Wikipedia

    en.wikipedia.org/wiki/Optical_illusion

    Color constancy and brightness constancy are responsible for the fact that a familiar object will appear the same color regardless of the amount of light or color of light reflecting from it. An illusion of color difference or luminosity difference can be created when the luminosity or color of the area surrounding an unfamiliar object is changed.