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Customer attrition, also known as customer churn, customer turnover, or customer defection, is the loss of clients or customers.. Companies often use customer attrition analysis and customer attrition rates as one of their key business metrics (along with cash flow, EBITDA, etc.) because the cost of retaining an existing customer is far less than the cost of acquiring a new one. [1]
The key differentiation in a competitive environment is often the delivery of a consistently high standard of customer service. Furthermore, in the emerging world of Customer Success, retention is a major objective. [2] Customer retention has a direct impact on profitability. Research by John Fleming and Jim Asplund indicates that engaged ...
The service had 11.3 million subscribers (inclusive of AT&T U-verse TV) as of the end of 2023, according to estimates from Leichtman Research Group. That’s down from a peak of 25.5 million at ...
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