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Monster Energy is a brand of energy drinks that was created by Hansen Natural Company (now Monster Beverage Corporation) in April 2002. [1] As of 2022, Monster Energy had a 30.1% share of the American energy drink market, [ 3 ] the second-highest after Red Bull .
Monster Beverage Corporation [2] is an American beverage company that manufactures energy drinks including Monster Energy, Relentless, Reign and Burn. The company was originally founded as Hansen's in 1935 in Southern California, originally selling juice products. The company renamed itself as Monster Beverage in 2012.
GHOST Lifestyle LLC [1] is a consumer brand specialising in energy drinks, [2] nutritional supplements and apparel. [3] [4] Located in Henderson, Nevada, USA, [5] the company was established in 2016 by Dan Lourenco and Ryan Hughes.
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Metal Mulisha is an American lifestyle clothing brand that was created in 1997 by Larry Linkogle and Brian Deegan. Metal Mulisha Inc. products are sold at various retail stores and company owned stores. It also offers Metal Mulisha energy drinks under the same brand in a joint venture with Rockstar. The company currently employs about 450 people.
Donovan went into sports marketing with Hansens energy drink (at the ground level of what would become Monster Energy). She then went on to own and operate a very successful clothing boutique in Temecula, Ca. from 2003 until she departed the retail fashion business in June 2011.