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With heuristic processing, there is less need to process information and cognitively in comparison to systematic processing. Heuristic processing occurs when people simply form immediate decisions and conclusions based on the information available versus analytical processing of information given that obviously requires more cognition.
Process tracing methods in psychology are defined as observations which are made before the participant has come to a decision. These observations are used to present us with information regarding the psychological processes occurring within a participant, while they are weighing their choices. [1]
The sensory nervous system is a part of the nervous system responsible for processing sensory information. A sensory system consists of sensory neurons (including the sensory receptor cells), neural pathways, and parts of the brain involved in sensory perception and interoception.
Elaboration likelihood model is a general theory of attitude change.According to the theory's developers Richard E. Petty and John T. Cacioppo, they intended to provide a general "framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications".
For example, where our visual system may fool us in one case, our auditory system can bring us back to a ground reality. This prevents sensory misrepresentations, because through the combination of multiple sensory modalities, the model that we create is much more robust and gives a better assessment of the situation.
In cognitive psychology, information processing is an approach to the goal of understanding human thinking that treats cognition as essentially computational in nature, with the mind being the software and the brain being the hardware. [1]
The cocktail party effect illustrates how the brain inhibits input from environmental stimuli, while still processing sensory input from the attended stimulus. The cocktail party effect demonstrates sensory gating in hearing, but the other senses also go through the same process protecting primary cortical areas from being overwhelmed.
In a reflex arc, an action potential can bypass the brain for processing and uses dedicated neural pathways for faster processing. When a stimulus (A) is encountered, the signal from that stimulus will travel up the sensory neuron (B, in green) to the spinal column (C).