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Lidl’s middle aisle, as we have learned this week, is particularly attractive to men. Ryan McDonnell, the supermarket’s UK chief, described it as having a “big male following” and ...
Lidl distributes many low-priced gourmet foods by producing each of them in a single European Union country for its whole worldwide chain, but it also sources many local products from the country where the store is located. Like Aldi, Lidl has special weekly offers, and its stock of non-food items often changes.
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In addition to its standard assortment, Aldi has weekly special offers, [78] some of them on more expensive products such as electronics, tools, appliances, or computers. Discount items can include clothing, toys, flowers and gifts. Special offers have limits on quantities, and are for one week.
The business was founded in 1930 by Josef Schwarz (1903–1977), father of Dieter Schwarz. [3] It is headquartered in Neckarsulm, Baden-Württemberg, Germany.The Schwarz Group is an international trading company with 500,000 employees and operates over 12,900 stores (in 2021) across 33 countries.
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