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On February 27, 2017, after 11 years of operation, Anheuser-Busch announced a total re-brand of Shock Top, with a new simplified logo focusing more on "Wedgehead" the brand's mascot, an orange wedge with a Mohawk and sunglasses, as well as introducing vibrantly colored packages, and a new, smaller, slate of products in an effort to brand the company with a "laid-back carefree attitude."
Anheuser-Busch cited a $400 million drop in revenue for the reason for the sale, which turned Tilray into the fifth largest craft beer producer in the United States. [ 124 ] [ 125 ] [ 126 ] Following these property sales, Billy Busch , heir to the fortune of Adolphus Busch , offered to purchase the Bud Light brand from Anheuser-Busch.
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Shares of Bud Light parent company Anheuser-Busch InBev are down 7.6% since the company reported earnings May 4 as the Dylan Mulvaney controversy continues to weigh on the beer giant's sales. Bud ...
The Anheuser-Busch beer is becoming the official sponsor of mixed martial arts league UFC, the two companies announced, as part of a broader effort to revive Bud Light from a sales slump following ...
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A beer with caffeine, ginseng, guarana and alcohol. It contains 6.6% ABV. It was marketed as a caffeinated malt beverage, similar to Sparks. On June 26, 2008, Anheuser-Busch announced that it would remove caffeine and guarana from the beverage in response to concerns that the product was being marketed to consumers under the age of 21.
Garth Brooks knows he caused "quite a little bit of a stir" by saying his new bar will serve Bud Light. The Anheuser-Busch beer has become a political lightning rod ever since the company ...