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2. Open Web Analytics - Wikipedia

   en.wikipedia.org/wiki/Open_Web_Analytics

   OWA supports tracking with WordPress and MediaWiki, two popular website frameworks. [4] This application helps webmasters keep track of and observe the influx of views on their websites. The program also tracks the websites of competitors and their company's growth compared to the site in question.

3. WordPress - Wikipedia

   en.wikipedia.org/wiki/WordPress

   WordPress (WP, or WordPress.org) is a web content management system.It was originally created as a tool to publish blogs but has evolved to support publishing other web content, including more traditional websites, mailing lists, Internet forums, media galleries, membership sites, learning management systems, and online stores.

4. Linkback - Wikipedia

   en.wikipedia.org/wiki/Linkback

   A linkback is a method for Web authors to obtain notifications when other authors link to one of their documents. This enables authors to keep track of who is linking to, or referring to, their articles. The four methods (refback, trackback, pingback and webmention) differ in how they accomplish this task.

5. Permalink - Wikipedia

   en.wikipedia.org/wiki/Permalink

   Sometimes URL shortening is used to create them. A permalink is a type of persistent identifier and the word permalink is sometimes used as a synonym of persistent identifier. More often, though, permalink is applied to persistent identifiers which are generated by a content management system for pages served by that system.

6. UTM parameters - Wikipedia

   en.wikipedia.org/wiki/UTM_parameters

   Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics ' predecessor Urchin and, consequently, are supported out of the box by Google Analytics.

7. TinyURL - Wikipedia

   en.wikipedia.org/wiki/TinyURL

   TinyURL is a URL shortening web service, which provides short aliases for redirection of long URLs. Kevin Gilbertson, a web developer, launched the service in January 2002 [1] as a way to post links in newsgroup postings which frequently had long, cumbersome addresses. TinyURL was the first notable URL shortening service and is one of the ...