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  2. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    Ethos [5] (plural: ethea) is an appeal to the authority or credibility of the presenter. [6]: 41 It is how well the presenter convinces the audience that the presenter is qualified to speak on the subject.

  3. Persuasion - Wikipedia

    en.wikipedia.org/wiki/Persuasion

    Propaganda is a form of persuasion used to indoctrinate a population towards an individual or a particular agenda. [8]: 7 Coercion is a form of persuasion that uses aggressive threats and the provocation of fear and/or shame to influence a person's behavior.