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In mathematics, the map segmentation problem is a kind of optimization problem. It involves a certain geographic region that has to be partitioned into smaller sub-regions in order to achieve a certain goal. Typical optimization objectives include: [1] Minimizing the workload of a fleet of vehicles assigned to the sub-regions;
In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementation of marketing activities. [1] It can be used in any aspect of the marketing mix — the product, price, promotion, or place ( geo targeting ).
In marketing, geodemographic segmentation is a multivariate statistical classification technique for discovering whether the individuals of a population fall into different groups by making quantitative comparisons of multiple characteristics with the assumption that the differences within any group should be less than the differences between ...
Most American geography and social studies classrooms have adopted the five themes in teaching practices, [3] as they provide "an alternative to the detrimental, but unfortunately persistent, habit of teaching geography through rote memorization". [1] They are pedagogical themes that guide how geographic content should be taught in schools. [4]
This glossary of geography terms is a list of definitions of terms and concepts used in geography and related fields, including Earth science, oceanography, cartography, and human geography, as well as those describing spatial dimension, topographical features, natural resources, and the collection, analysis, and visualization of geographic ...
Examples of research that needs to consider the UGCoP include food access and human mobility. [23] [24] Schematic and example of a space-time prism using transit network data: On the right is a schematic diagram of a space-time prism, and on the left is a map of the potential path area for two different time budgets. [25]
Intermarket segmentation refers to forming segments of consumers who have similar needs and buying behaviour, even though they are located in different countries. [1] It is the process of selecting consumer segments across a range of countries that are targeted with an integrated brand positioning strategy without regard to geographic or ...
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...