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In mathematics, the map segmentation problem is a kind of optimization problem. It involves a certain geographic region that has to be partitioned into smaller sub-regions in order to achieve a certain goal. Typical optimization objectives include: [1] Minimizing the workload of a fleet of vehicles assigned to the sub-regions;
In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementation of marketing activities. [1] It can be used in any aspect of the marketing mix — the product, price, promotion, or place ( geo targeting ).
In marketing, geodemographic segmentation is a multivariate statistical classification technique for discovering whether the individuals of a population fall into different groups by making quantitative comparisons of multiple characteristics with the assumption that the differences within any group should be less than the differences between ...
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
In geography, different geographic (scale) levels are distinguished: The local scale level relates to a small area, usually a city or municipality; The regional scale level relates to a larger area, usually a region, state or province; The national scale level relates to a country; The continental scale level refers to a continent;
Micro-segmentation on the other hand requires a higher degree of knowledge. While macro-segmentation put the business into broad categories, helping a general product strategy, micro-segmentation is essential for the implementation of the concept. “Micro-segments are homogeneous groups of buyers within the macro-segments” (Webster, 2003).
Population geography also studies human-environment interactions, including problems from those relationships, such as overpopulation, pollution, and others. [ 3 ] A few types of maps that show the spatial layout of population are choropleth , isoline , and dot maps.
Most American geography and social studies classrooms have adopted the five themes in teaching practices, [3] as they provide "an alternative to the detrimental, but unfortunately persistent, habit of teaching geography through rote memorization". [1] They are pedagogical themes that guide how geographic content should be taught in schools. [4]