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NYX DARIEN (/ n ɪ k s /) is an American cosmetics company that is a subsidiary of L'Oréal. The company was founded in Los Angeles by Toni Ko in 1999. It was named after Nyx, the Greek goddess of the night. [1] NYX Professional Makeup is "certified" and acknowledged by PETA as a cruelty-free brand, [2] and they offer a wide range of vegan ...
In June 2014, L'Oréal agreed to acquire NYX Cosmetics for an undisclosed price, bolstering its makeup offerings in North America, where its consumer-products unit has faltered. [16] In September 2014, L'Oréal announced it had agreed to purchase Brazilian hair care company Niely Cosmeticos Group for an undisclosed amount. [17]
This person is wearing highlighter on their cheekbones and their outer browbone, beneath the eyebrow. Highlighter is a type of cosmetic product that reflects light. [1] Often used for contouring, [2] it can be applied to the face or other parts of the body to brighten the skin on a given area, create the perception of depth and angles. [3]
Get the Hourglass Brow Shaping Gel for just $29 at Amazon! Please note, prices are accurate at the date of publication, July 10, 2023, but are subject to change.
On April 21, 2012, Benefit Cosmetics won a Guinness World Record for accomplishing the most eyebrow waxes performed in 8 hours by a team, completing 382 treatments. This record was broken again on May 20, 2017, by a team in Melbourne, completed 435 waxes.