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Later that year, CelebrateExpress.com was created for the purpose of selling adult-themed and holiday-focused party products, and Birthday Express expanded its distribution capacity with the leasing of a 32,000 square-foot warehouse in Greensboro, North Carolina. [1]
In 2014, Garden Ridge converted all stores to the At Home brand and floorplan. [7] The rebranding project changed the use of orange color for advertising to a soft grey and blue, and added a house symbol for the "o" in At Home. [8] The rebranding cost around $20 million. [8] At Home publicly filed an S-1 on September 4, 2015, to go public. [9]
The company has 625 brick and mortar stores and distributes to more than 60 countries, with brands including Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Mark and Graham, and Rejuvenation. [8] [9] Williams-Sonoma, Inc. also operates through eight corresponding websites and a gift registry. [10]
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