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Reverse marketing is the concept of marketing in which the customer seeks the firm rather than marketers seeking the customer. [1] Usually, this is done through traditional means of advertising, such as television advertisements , print magazine advertisements and online media .
Demarketing may be considered “unselling” or “marketing in reverse”, which includes general and selective demarketing. [1]Although the concept of demarketing lacks a precise theoretical definition, it refers to an attempt by the firm to discourage all or some of its customers from making purchases either temporarily or permanently.
Cannibalization is an important issue in marketing strategy when an organization aims to carry out brand extension.Normally, when a brand extension is carried out from one sub-category (e.g. Marlboro) to another sub-category (e.g. Marlboro Light), there is an eventuality of a part of the former's sales being taken away by the latter.
A standard example is the market for used cars with hidden flaws, also known as lemons. George Akerlof in his 1970 paper, " The Market for 'Lemons' ", highlights the effect adverse selection has on the used car market, creating an imbalance between the sellers and the buyers that may lead to a market collapse.
A popular Japanese actor hired to be the wholesome face of a low-alcohol beer has been fired after getting drunk and breaking into his neighbor's home, officials said.
Inflation heated back up again in November, but it likely wasn’t bad enough to keep the Federal Reserve from cutting rates next week. Consumer prices were up 2.7% for the 12 months ended in ...
An Argentinian waiter prosecutors are looking to charge in connection with One Direction star Liam Payne's death admitted to using cocaine with the singer — but insists he was not the drug dealer.
Reverse innovation has been identified as a key emerging trend in global health systems. [9] [10] Key health areas where low-income countries can offer solutions to medium and high-income country settings include, rural health service delivery; skills substitution; decentralisation of management; creative problem-solving; education in communicable disease control; innovation in mobile phone ...