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Lionel resisted, and the fight drained the company of cash. Meanwhile, non-specialty discount stores expanded their toy sections and undercut the prices of specialty toy chains. Additionally, Lionel found it difficult to compete on price with the larger Toys "R" Us , and the chain attempted to expand too rapidly in a weakened economy.
Lionel Corporation was an American toy manufacturer and holding company of retailers that was founded in 1900 and operated for more than 120 years. It started as an electrical novelties company. Lionel specialized in various products throughout its existence. Toy trains and model railroads were its main claim to fame. [1]
Lionel, LLC is an American designer and importer of toy trains and model railroads that is headquartered in Concord, North Carolina.Its roots lie in the 1969 purchase of the Lionel product line from the Lionel Corporation by cereal conglomerate General Mills and subsequent purchase in 1986 by businessman Richard P. Kughn forming Lionel Trains, Inc. in 1986.
Luria's – originally L. Luria & Son, was a chain of catalog showroom stores in Florida, from 1961 to 1997. Service Merchandise – closed all its retail stores by early 2002; the name was resurrected in 2004 for an online retail operation [41] [42] Witmark – operated in southwestern Michigan; founded 1969, liquidated 1997 [43] [44]
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Standard Gauge, also known as wide gauge, was an early model railway and toy train rail gauge, introduced in the United States in 1906 by Lionel Corporation. [1] As it was a toy standard, rather than a scale modeling standard, the actual scale of Standard Gauge locomotives and rolling stock varied.
In May 1967, Lionel Corporation announced it had purchased the American Flyer name and tooling even though it was teetering on the brink of financial failure itself. A May 29, 1967, story in The Wall Street Journal made light of the deal, stating, "Two of the best-known railroads in the nation are merging and the Interstate Commerce Commission couldn't care less".