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  2. Chemical purity - Wikipedia

    en.wikipedia.org/wiki/Chemical_purity

    USP grade meets the purity levels set by the United States Pharmacopeia (USP). USP grade is equivalent to the ACS grade for many drugs. NF grade is a purity grade set by the National Formulary (NF). NF grade is equivalent to the ACS grade for many drugs. British Pharmacopoeia: Meets or exceeds requirements set by the British Pharmacopoeia (BP ...

  3. Rosser Reeves - Wikipedia

    en.wikipedia.org/wiki/Rosser_Reeves

    Reeves believed the purpose of advertising is to sell. He insisted that an advertisement or commercial should show off the value or unique selling proposition, (or USP) of a product, not the cleverness or humor of a copywriter. His most typical ad is probably that for Anacin, a headache medicine. The ad was considered grating and annoying by ...

  4. Talk:Unique selling proposition - Wikipedia

    en.wikipedia.org/.../Talk:Unique_selling_proposition

    The terms are distinct, although possibly the articles should be clarified to emphasize the distinction. A killer feature, as described by that article, doesn't need to be unique; it just has to be necessary for the success of the product. A unique selling proposition, by definition, must be unique to that one company or product.

  5. USP - Wikipedia

    en.wikipedia.org/wiki/USP

    Unique selling proposition/Unique selling point, in marketing; United States Pharmacopeia; Urs Samyuktha Paksha, an Indian political party; Useful space principle, in the game of bridge; Uttama Seva Padakkama, a military decoration in Sri Lanka; Uspantek language (ISO 639 code: usp), a Mayan language

  6. Lipinski's rule of five - Wikipedia

    en.wikipedia.org/wiki/Lipinski's_Rule_of_Five

    Lipinski's rule of five, also known as Pfizer's rule of five or simply the rule of five (RO5), is a rule of thumb to evaluate druglikeness or determine if a chemical compound with a certain pharmacological or biological activity has chemical properties and physical properties that would likely make it an orally active drug in humans.

  7. Exclusive-Exxon lobbyist investigated over hack-and-leak of ...

    www.aol.com/news/exclusive-exxon-lobbyist...

    WASHINGTON (Reuters) -The FBI has been investigating a longtime Exxon Mobil consultant over the contractor's alleged role in a hack-and-leak operation that targeted hundreds of the oil company’s ...

  8. Trump names former PayPal exec David Sacks as his White House ...

    www.aol.com/trump-names-former-paypal-exec...

    Once a vocal Trump critic, David Sacks is set to join the next White House to work on topics at the forefront of tech and global economy policy debates.

  9. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    This approach enables companies to offer customers full value proposition of their products or services. [12] 7 Marketing P's. Used in targeting and defining a market in a go-to-market strategy. These are some of the common factors that are considered when performing a market segmentation in a go-to-market strategy: [13]