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LegalZoom gives entrepreneurs tips on creating the most effective business name.
A common exception is names of publications, and publishers named for them, e.g.: The New York Times, The New York Times Company. In some cases, leading articles (usually The) are an integral part of the company name (as determined by usage in independent reliable sources) and should be included, especially when necessary for disambiguation, e.g.:
The process involved in product naming can take months or years to complete. Some key steps include specifying the objectives of the branding, developing the product name itself, evaluating names through target market testing and focus groups, choosing a final product name, and finally identifying it as a trademark for protection. [1]
Corporate titles or business titles are given to company and organization officials to show what job function, and seniority, a person has within an organisation. [1] The most senior roles, marked by signing authority, are often referred to as "C-level", "C-suite" or "CxO" positions because many of them start with the word "chief". [2]
Sophie Kihm is the editor in chief at Nameberry. She says parents choose names they like, without worrying about what others think. Chappell Roan and Beyoncé are impacting trendy names for 2025, too.
In 1983, a year after Ming-Tsai's wife, Peggy Cherng, joined the company, the restaurant group opened a fast-food version of their restaurant in the Glendale Galleria, which they dubbed Panda Express.
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