Ads
related to: customer relationship management journal pdf download file
Search results
Results From The WOW.Com Content Network
Download as PDF; Printable version; ... Journal of consumer psychology 20, no. 4 (2010): 431–441. ... Customer relationship management and firm performance: the ...
Academy of Entrepreneurship Journal is a bi-monthly peer-reviewed academic journal of Academy of Entrepreneurship that covers the fields of management and entrepreneurship, business model evolution, Family business, start-up, Customer relationship management, Consumer behaviour and e-commerce. [1] Its editors-in-chief is Suhaimi Bin Mhd.
The concept of customer relationship management started in the early 1970s, when customer satisfaction was evaluated using annual surveys or by front-line asking. [6] At that time, businesses had to rely on standalone mainframe systems to automate sales, but the extent of technology allowed them to categorize customers in spreadsheets and lists.
The eCRM or electronic customer relationship management encompasses all standard CRM functions with the use of the net environment i.e., intranet, extranet and internet. Electronic CRM concerns all forms of managing relationships with customers through the use of information technology ( IT ).
Download as PDF; Printable version; ... (ISSN 1124-0172), journal published by the Claretians; ... Customer relationship management; People
Customer dynamics is an emerging theory on customer-business relationships that describes the ongoing interchange of information and transactions between customers and organizations. These exchanges occur over a wide range of communication channels, such as phone, email, Web and text, including those outside of organizational control like ...
Ad
related to: customer relationship management journal pdf download file