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Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]
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The letter noted that the remaining GEC employees and funding would be sent over to the Bureaus of African Affairs, East Asian and Pacific Affairs, European and Eurasian Affairs, and other offices.
DALLAS (AP) — After more than a century, Boy Scouts of America is rebranding as Scouting America, another major shakeup for an organization that once proudly resisted change. Founded 114 years ...
The affected employees will receive a payment equivalent to their wages and benefits as if they were employed through Jan. 14, 2025.” WARN requires a 60-day notice before a mass layoff or plant ...
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In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manufacturer creates a distinct automobile by applying a new "badge" or trademark (brand, logo, or manufacturer's name/make/marque) to an existing product line.