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Search engine evaluation is covered by multiple articles: Comparison of web search engines , which is qualitative and lists the qualities of popular search engines Evaluation measures (information retrieval) , which is quantitative and which describes general methods by which any search engine results might be evaluated
Evaluation measures may be categorised in various ways including offline or online, user-based or system-based and include methods such as observed user behaviour, test collections, precision and recall, and scores from prepared benchmark test sets. Evaluation for an information retrieval system should also include a validation of the measures ...
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
A search engine lists web pages on the Internet.This facilitates research by offering an immediate variety of applicable options. Possibly useful items on the results list include the source material or the electronic tools that a web site can provide, such as a dictionary, but the list itself, as a whole, can also indicate important information.
The conference was created by Danny Sullivan, founder and former lead editor of Search Engine Watch.The first [2] SES conference was on November 18, 1999 in San Francisco, California and marked the first [3] [4] formal occasion that site owners had met with search engines.
Search Engine Land is a news website that covers search engine marketing and search engine optimization. One of the well-known blogs which shares information about keyword research , trends in search marketing ( SEM ), paid search advertising ( PPC ) and search engine optimization ( SEO ) as well as analysis, advice, tips, tactics and how-to ...