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Yellowpages.com is a United States–based web site operated by Thryv that provides listings for local businesses. In 2013, it was re-branded as YP.com or simply "YP". It currently offers a broad range of marketing tools including online presence, local search, display ads and direct marketing.
Entrance to the YP Headquarters, in Tucker Georgia. YP Holdings, now a wholly owned subsidiary of DexYP, is the American parent company for YP LLC.Its products include printed telephone directories, yp.com and YP app. YP offers local search, display ads and direct marketing.
Yellow Pages Canada was established in 1908 as a division of Bell Canada.In 1971, it was renamed to Tele-Direct Inc. [3] In 1999, the company changed its name to Bell Actimedia Inc. to reflect a closer alliance with Bell.
This made "yellow pages" one of the most searched-for things on the Internet in 2011. The Yellow Pages Association said in February 2011 that 75 percent of adults in the United States still used print yellow pages and that for every $1 in investment, businesses returned $15. [15] IYP offers listings differently from standard search engines.
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The Local Search Association, known in the industry as the LSA, is the regulating body of the United States' yellow pages industry.. Founded in 1975 as the National Yellow Pages Service Association (NYPSA), and later the Yellow Pages Association (YPA), the LSA is the largest trade organization of a print and digital media industry valued at more than $31 billion worldwide.
According to market research company the Kelsey Group, advertising in online yellow pages is rapidly expanding but still only retain less than 7% of the total market, including online and print. The reason for this is that traditional yellow pages publishers, such as the phone companies, have big sales forces to approach local businesses.
YP Real Yellow Pages in Indiana, Michigan, Ohio, Wisconsin: Parent: Ameritech (1983-1999) SBC/AT&T (1999-2012) YP Holdings (2012-present)