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Kawaii (Japanese: かわいい or 可愛い, ; "cute" or "adorable") is a Japanese cultural phenomenon which emphasizes cuteness, childlike innocence, charm, and simplicity. Kawaii culture began to flourish in the 1970s, driven by youth culture and the rise of cute characters in manga and anime (comics and animation) and merchandise ...
Ganguro (ガングロ) is an alternative fashion trend among young Japanese women which peaked in popularity around the year 2000 and evolved from gyaru.. The Shibuya and Ikebukuro districts of Tokyo were the centres of ganguro fashion; it was started by rebellious youth who contradicted the traditional Japanese concept of beauty; pale skin, dark hair and neutral makeup tones.
The Japanese sense of "Lolita" also appears in lolicon (from "Lolita complex"), [133] [134] a term associated with Russell Trainer's novel The Lolita Complex (1966, translated 1969) and associated with otaku culture. The concept and genre of media reflects a blend between the aesthetic of kawaii and sexual themes in fiction. [124]
Angelic Pretty (formerly Pretty from 1979–2001) is a Japanese apparel brand specializing in lolita fashion. The brand was established as Pretty in 1979 by Hiroko Honda, with its flagship store opened at Laforet in the Harajuku region of Tokyo, Japan, selling apparel from amateur designers. After Honda decided to focus on original apparel, the ...
Gyaru (ギャル) pronounced [ɡʲa̠ꜜɾɯ̟ᵝ], is a Japanese fashion subculture for young women, often associated with gaudy fashion styles and dyed hair. [1] The term gyaru is a Japanese transliteration of the English slang word gal.
A person wearing clothing from Alice and the Pirates in 2007. In 2004, Baby, the Stars Shine Bright launched Alice and the Pirates, a sub-brand dedicated to gothic and punk styles. [1] The name is inspired by Alice in Wonderland and Vivienne Westwood's 1981 Pirate Collection. [1] Mai Takita was hired as the brand's designer in 2006. [13]
Suede Sneakers Are the First Cool-Girl Footwear Trend of 2025—and I Found 8 Cute Pairs for Less Than $200
"Metamorphose temps de fille" in French would literally translate to "Transforms time of the little girl". In Japanese, the expression "Chisai toki" means "in 'little' time", and is used in place of the English expression "When I was young". Metamorphose remarked on the name, "because we invented the name ourselves, we feel there are so many ...