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In SGML, HTML and XML documents, the logical constructs known as character data and attribute values consist of sequences of characters, in which each character can manifest directly (representing itself), or can be represented by a series of characters called a character reference, of which there are two types: a numeric character reference and a character entity reference.
Character entity references can also have the format &name; where name is a case-sensitive alphanumeric string. For example, "λ" can also be encoded as λ in an HTML document. The character entity references <, >, " and & are predefined in HTML and SGML, because <, >, " and & are already used to
Character entities can be included in an HTML document via the use of entity references, which take the form &EntityName;, where EntityName is the name of the entity. For example, — , much like — or — , represents U+ 2014 : the em dash character "—" even if the character encoding used doesn't contain that character.
There is another kind of character reference called a character entity reference, which allows a character to be referred to by a name instead of a number. (Naming a character creates a character entity.) HTML defines some character entities, but not many; all other characters can only be included by direct encoding or using NCRs.
Although any character can be referenced using a numeric character reference, a character entity reference allows characters to be referenced by name instead of code point. For example, HTML 4 has 252 built-in character entities that do not need to be explicitly declared, while XML has five.
The format is the same as for any entity reference: &name; where name is the case-sensitive name of the entity. The semicolon is required. Because numbers are harder for humans to remember than names, character entity references are most often written by humans, while numeric character references are most often produced by computer programs. [1]
Existing hexadecimal HTML entities in the page have an extra leading zero added, non-ASCII characters that are stored in the wikitext are represented as hexadecimal HTML entities with no leading zeros. Currently the default settings only have IE Mac and a specific version of Netscape 4.x for Linux in the blacklist.
HTML markup consists of several key components, including those called tags (and their attributes), character-based data types, character references and entity references. HTML tags most commonly come in pairs like < h1 > and </ h1 > , although some represent empty elements and so are unpaired, for example < img > .