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The concept of product management originates from a 1931 memo by Procter & Gamble President Neil H. McElroy. McElroy, requesting additional employees focused on brand management, needed "Brand Men" who would take on the role of managing products, packaging, positioning, distribution, and sales performance.
Download as PDF; Printable version; In other projects ... Pages in category "Product management" The following 145 pages are in this category, out of 145 total.
A product manager (PM) is a professional role that is responsible for the development of products for an organization, known as the practice of product management. Product managers own the product strategy behind a product (physical or digital), specify its functional requirements , and manage feature releases .
Software product management (sometimes referred to as digital product management or just product management depending on the context) is the discipline of building, implementing and managing digital products, taking into account life cycle, user interface and user experience design, use cases, and user audience.
[1] [failed verification] [2] The book starts off by stating that new challenges in product development require adaptive, not anticipatory, project management. It then introduces the reader to the basic agile values as written in the Agile Manifesto, and to the 6 guiding principles [clarification needed] of agile project management. Next, the ...
Head First is a series of introductory instructional books to many topics, published by O'Reilly Media.It stresses an unorthodox, visually intensive, reader-involving combination of puzzles, jokes, nonstandard design and layout, and an engaging, conversational style to immerse the reader in a given topic.