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  2. Google Ads - Wikipedia

    en.wikipedia.org/wiki/Google_Ads

    Google Ads provides ability to report many of such anonymous conversions by using "modeled conversions" that combine additional customer details to deduce, which user to attribute the conversion to. [36] [37] Google Ads can be integrated with Google Analytics 4 (GA4), [38] which can improve conversion tracking effectiveness. This integration ...

  3. Google Ad Manager - Wikipedia

    en.wikipedia.org/wiki/Google_Ad_Manager

    Google Ad Manager (GAM) is an online ad exchange platform for companies or individuals. This online server allows a company or person to manage their inventory of ads, the audiences those ads serve, and allows them to check the performance of the ads they are running, and allows them to manage the buying and selling of their ads by other networks. [11]

  4. Google AdSense - Wikipedia

    en.wikipedia.org/wiki/Google_Adsense

    At most ad sizes, users can change whether to show both text and multimedia ads or just one of them. As of November 2012, a grey arrow appears beneath AdSense text ads for easier identification. Google made a policy update regarding the number of ads per page, the three ads per page limit has been removed. [16]

  5. Google Marketing Platform - Wikipedia

    en.wikipedia.org/wiki/Google_Marketing_Platform

    Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. [1] It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services. [2] [3] [4] Google Marketing Platform is mainly used by big advertisers to buy ads on the ...

  6. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    The ad exchange picks the winning bid and informs both parties. The ad exchange then passes the link to the ad back through the supply side platform and the publisher's ad server to the user's browser, which then requests the ad content from the agency's ad server. The ad agency can thus confirm that the ad was delivered to the browser. [56]

  7. Google Analytics - Wikipedia

    en.wikipedia.org/wiki/Google_Analytics

    Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. [3] Google launched the service in November 2005 after acquiring Urchin. [4] [5]

  8. Burstable billing - Wikipedia

    en.wikipedia.org/wiki/Burstable_billing

    Burstable billing is a method of measuring bandwidth based on peak use. It allows usage to exceed a specified threshold for brief periods of time without the financial penalty of purchasing a higher committed information rate (CIR, or commitment ) from an Internet service provider (ISP).

  9. Advertising - Wikipedia

    en.wikipedia.org/wiki/Advertising

    [62]: 9–15 For example, in print advertising, classification by style can include display advertising (ads with design elements sold by size) vs. classified advertising (ads without design elements sold by the word or line). Advertising may be local, national or global. An ad campaign may be directed toward consumers or to businesses.

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