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Sam's Choice, originally introduced as Sam's American Choice in 1991, is a retail brand in food and selected hard goods. Named after Sam Walton, founder of Walmart, Sam's Choice forms the premium tier of Walmart's two-tiered core corporate grocery branding strategy that also includes the larger Great Value brand of discount-priced staple items.
Montblanc was acquired by Alfred Dunhill Ltd. in 1977, following which lower price pens were dropped, and the brand was used on a wide range of luxury goods other than pens. [5] In 1993, Montblanc became part of the Swiss Richemont group. [3] Its sister companies include luxury brands Cartier, Van Cleef & Arpels, Chloé, and Baume et Mercier.
The current product line includes fountain pens, ballpoint pens, gel pens, and mechanical pencils. [13] The first Cross fountain pens were likely produced in 1930, but not again until the 1980s. Cross writing instruments are generally sold in the mid-range of the market, rather than the extreme luxury end.
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