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PUT or Persons Using TV or People Using Television is television audience measurement term. It is used to quantify the total number of people in the target audience who are viewing television for more than five minutes during an average quarter-hour. PUT is generally expressed in percentage format. [1]
A target rating point (abbreviated as TRP; also television rating point for televisions) is a metric used in marketing and advertising to compare target audience impressions of a campaign or advertisement through a communication medium relative to the target audience population size.
The term "average minute audience" is a standard metric used in television audience measurement. According to Nielsen Media Research, it is defined as "the average number of individuals or (homes or target group) viewing a TV channel, which is calculated per minute during a specified period of time over the program duration."
The audience measurement of U.S. television has relied on sampling to obtain estimated audience sizes in which advertisers determine the value of such acquisitions. . According to The Television Will Be Revolutionized, Amanda D. Lotz writes that during the 1960s and 1970s, Nielsen introduced the Storage Instantaneous Audimeter, a device that sent daily viewing information to the company's ...
A digital TV converter box. A digital television adapter (DTA), commonly known as a converter box, DTV converter , or decoder box, is a television tuner that receives a digital television (DTV) transmission, and converts the digital signal into an analog signal that can be received and displayed on an analog television set.
According to the report, women are the most engaged TV audience. Sign up for Screen Gab, a free newsletter about the TV and movies everyone’s talking about from the L.A. Times.
It is an involved process because the existing analogue television receivers owned by viewers cannot receive digital broadcasts; viewers must either purchase new digital TVs, or digital converter boxes which have a digital tuner and change the digital signal to an analog signal or some other form of a digital signal (i.e. HDMI) which can be ...
A coupon-eligible converter box (CECB) was a digital television adapter that met eligibility specifications for subsidy "coupons" from the United States government.The subsidy program was enacted to provide terrestrial television viewers with an affordable way to continue receiving free digital terrestrial television services after the nation's television service transitioned to digital ...