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A study from 2008 determined that 20 percent of young Korean girls have undergone cosmetic surgery. This is significantly above the average rate in other countries. [3] A recent survey from Gallup Korea in 2015 determined that approximately one-third of South Korean women between 19 and 29 have claimed to have had plastic surgery.
Korean beauty standards in the 21st century prize a youthful look and the appearance of moisture on the skin, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization. [27]
Koreans highly value even, radiant skin, [3] and Korean women tend to vary their beauty care regimen with the season. They use different kinds of moisturizers such as cream for tightening pores (BB cream, blemish balm or beauty balm) and lotions for lightening the skin (CC cream, colour correction or colour control). [3]
A South Korean news anchor challenged her country's beauty norms by appearing on air with glasses. Lim Hyeon-ju used to wear contact lenses and false lashes every day after waking up at 2:40 a.m ...
Audrey Depraeter-Montacel, the global beauty lead for consulting firm Accenture, says the popularity of Korean skin care in the U.S. has made way for a Japanese beauty resurgence. “I think ...
According to a Statista survey in 2020 which interviewed a total of 1,500 people, plastic surgery is prevalent among young women in South Korea. Nearly 25% of women aged 19–29 have undergone plastic surgery, while men have only undergone surgery 2% of the time. This number increases to 31% of women and 4% of men among 30–39-year-olds. [10]