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The models available in the United States are typically a smaller subset of the full line produced in Japan. Seiko Corporation of America is headquartered in Mahwah, New Jersey, alongside the Coserv repair center. In the United States, Seiko watches are sold primarily by fine jewelers, department stores, and 19 Seiko company stores.
In 2019, Seiko released several limited edition Astron models to commemorate the 50th anniversary of the quartz Astron. [5] [6] Among them, the model produced in a limited edition of 50 pieces (3.8 million yen) mimics the original case design and has a rough engraving pattern by craftsmen belonging to Epson's "Micro Artist Workshop". [6]
Seiko Quartz Astron 35SQ, the world's first commercial quartz watch developed by Suwa Seikosha. 1881 — Kintarō Hattori opens the watch and jewelry shop "K. Hattori" (Hattori Tokeiten in Japanese; currently named Seiko Holdings Corporation) in the Ginza area of Tokyo, Japan.
Using Seiko's own family of movements but with modern styling designed to appeal to younger customers, Alba watches are primarily aimed at Asian and Middle Eastern markets in the hope of creating long-term loyalty to the Seiko group as these customers' purchasing power increases. [3] The word 'Alba' translates to 'dawn' in Italian, and Spanish. [4]
Kinetic technology has also been used in some of Seiko's Pulsar and Lorus watches. As of 2007, Seiko has sold more than eight million automatic quartz watches. [2] The different calibres of Kinetic watches currently are relatively large and heavy, weighing in at 1/3 of a pound (150 grams) or more on many models.
Quartz movement of the Seiko Astron, 1969. The quartz crisis (Swiss) or quartz revolution (America, Japan and other countries) was the advancement in the watchmaking industry caused by the advent of quartz watches in the 1970s and early 1980s, that largely replaced mechanical watches around the world.