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Bartles & Jaymes is a flavored wine cooler and malt beverage line produced by the E & J Gallo Winery in the United States, introduced in 1985, [1] and available in various fruit flavors. Initially producing wine-based coolers, Bartles & Jaymes switched to solely malt-based coolers in 1991, when the federal excise tax on wine was raised.
Since January 1991, when the United States Congress quintupled the excise tax on wine, [5] most producers of wine coolers dropped wine from the mix, substituting it with cheaper malt liquor. These malt-based coolers, while sometimes referred to as "wine coolers", are in a different category of beverage—sometimes called "malt beverage ...
White Mountain was often called a wine cooler but was more accurately labeled a "beer cooler" by many, as its base was an alcoholic malt beverage rather than wine. The beverage was very sweet and came in strong fruit flavors such as Wild Raspberry, Original Citrus, and Cranberry Splash [ 4 ] that obscured the taste of its alcoholic base.
An alcopop (or cooler) is a category of mixed alcoholic beverages with relatively low alcohol content (e.g., 3–7% alcohol by volume), including: Malt beverages to which various fruit juices or other flavorings have been added; Wine coolers: beverages containing wine to which ingredients such as fruit juice or other flavorings have been added
Malt liquor is a type of mass market beer with high alcohol content, most closely associated with North America. Legally, it often [ where? ] includes any alcoholic beverage with 5% or more alcohol by volume made with malted barley .
Zima boxes in a Japanese store. Zima Clearmalt is a clear, lightly carbonated alcoholic beverage made and distributed by the Coors Brewing Company or its licensees. Introduced in 1993, it was marketed as an alternative to beer, an example of what is now often referred to as a cooler, with 4.7–5.4% alcohol by volume. [1]