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In 1961, Cream of Wheat was acquired by the National Biscuit Co. (later renamed Nabisco) for US$30 million. [3] Philip Morris Companies acquired Nabisco and with it Cream of Wheat in 2000 and merged it with its Kraft Foods subsidiary. Kraft closed Cream of Wheat's Minnesota plant in 2002, relocating production to other Kraft facilities. [6]
Attempts in the 1940s to market Campbell's Corn Flakes, and in the 1960s to sell State Fair brand Puffed Wheat and Puffed Rice, were abandoned in the face of competition. [14] In 1998 Malt-O-Meal began construction of a 225,000-square-foot (20,900 m 2) $100,000,000 cereal production facility in Tremonton, Utah. In early 2001, construction was ...
Claimed likeness on Cream of Wheat box Frank L. White ( c. 1867 – February 15, 1938) was an American chef whose likeness, known as " Rastus ," is purported to have been featured on the packaging and advertising for Cream of Wheat breakfast cereal from the early 1900s until 2020.
Cream of Wheat and Mrs. Butterworth are the latest brands reckoning with racially charged logos.
B&G Foods Inc. is offering a free sample of its Cream of Wheat hot cereal. You can choose between Original, Maple Brown Sugar, Cinnamon Swirl, Apples & Cinnamon, and Strawberries & Cream.Click ...
A&P's evolution into one of the country's largest food manufacturers was the result of the 1915 court decision in the Cream of Wheat litigation that upheld the right of a manufacturer to set retail prices. To keep prices down, A&P put emphasis on private label goods. [83]
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