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Braun, also part of the Gillette group at that time, started to use the Oral-B brand for electric toothbrushes. Procter & Gamble bought Gillette in 2005 and marketed Oral-B together with Crest under Pro-Health in 2007. [17] [18] A company representative has stated that the "B" in Oral-B stands for "brush". [19]
Three plastic toothbrushes. A toothbrush is a special type of brush used to clean the teeth, gums, and tongue.It consists of a head of tightly clustered bristles, atop of which toothpaste can be applied, mounted on a handle which facilitates the cleaning of hard-to-reach areas of the mouth.
An electric toothbrush, motorized toothbrush, or battery-powered toothbrush is a toothbrush that makes rapid automatic bristle motions, either back-and-forth oscillation or rotation-oscillation (where the brush head alternates clockwise and counterclockwise rotation), in order to clean teeth.
B. Braun is a German medical and pharmaceutical device company, which currently has more than 63,000 employees globally, and offices and production facilities in more than 60 countries. Its headquarters are located in Melsungen , in central Germany .
1987 – Johnson & Johnson advertised Reach toothbrush with the marketing claim that it "cleans 51% better than the other leading brush. It's angled to reach even back teeth". [12] At the end of 80's Reach occupied 28% of the US market, successfully competing against market leader Oral-B (35% of the market). [13]
A brush or carbon brush is an electrical contact, often made from specially prepared carbon, which conducts current between stationary and rotating parts (the latter most commonly being a rotating shaft) of an electrical machine. [1] Typical applications include electric motors, alternators and electric generators. The lifespan of a carbon ...