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Tommy Hilfiger B.V. (/ h ɪ l ˈ f ɪ ɡ ər /; hil-FIG-ər), formerly known as Tommy Hilfiger Corporation and Tommy Hilfiger Inc., is an American clothing brand that manufactures apparel and licensed products such as footwear, accessories, fragrances and home furnishings. [3]
Thomas Jacob Hilfiger (/ h ɪ l ˈ f ɪ ɡ ər / hil-FIG-ər; born March 24, 1951) [1] is an American fashion designer and the founder of Tommy Hilfiger Corporation. [2]After starting his career by co-founding a chain of jeans/fashion stores called People's Place in upstate New York in the 1970s, he began designing preppy clothing for his own eponymous menswear line in the 1980s.
[citation needed] Young men, often skateboarders or surfers, sported the hoodie and spread the trend across the western part of the United States, most significantly in California. [citation needed] Tommy Hilfiger, Giorgio Armani, and Ralph Lauren, for example, used the hoodie as the primary component for many of their collections in the 1990s.
The T-shirt slogan fad of the 1970s inevitably translated to sweatshirts. Due to the relative simplicity of customization and the power of clever graphics combined with catchphrases, sweatshirts became a vehicle for personal expression for both the designer and the wearer. [6] In Australia, the sweatshirt is referred to as a 'Sloppy Joe'. [7] [8]
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