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A Coca-Cola pinback button, "I picked Coke in the Pepsi Challenge." In his book Blink: The Power of Thinking Without Thinking (2005), author Malcolm Gladwell presents evidence that suggests Pepsi's success over Coca-Cola in the "Pepsi Challenge" is a result of the flawed nature of the "sip test" method. [6]
Edward Francis Boyd (June 27, 1914 – April 30, 2007) was an American business executive who was responsible for the marketing of products specifically to African Americans in an era when racial discrimination was rampant and blacks had either been ridiculed or systematically ignored in advertising. [1] His efforts for Pepsi-Cola pioneered the ...
Blind taste test. Isolation booth for taste testing for an independent lab. Tasters will receive samples through the box at right. In marketing, a blind taste test is often used as a tool for companies to compare their brand to another brand. For example, the Pepsi Challenge [1] is a famous taste test that has been run by Pepsi since 1975.
Odyssey: Pepsi to Apple is an autobiography by John Sculley, former Apple CEO, and John A. Byrne in August 1987 [1], published by Harper & Row. In Odyssey, Sculley describes his time as CEO of PepsiCo and Apple during the late 1970s and early 80s. The epilogue of the book is dedicated to describing the Knowledge Navigator, a concept of Sculley's.
University of North Carolina at Chapel Hill, University of Maryland School of Medicine. Occupations. Pharmacist. inventor. company founder. Known for. Inventor of Pepsi and Pepsi-Cola Company. Signature. Caleb Davis Bradham (May 27, 1867 – February 19, 1934) was an American pharmacist, who invented the soft drink Pepsi.
In the mid-1990s, PepsiCo aired a series of commercials aiming to promote their Pepsi products and associated point system. [2] According to this system, purchasing Pepsi products allowed customers to collect points that could be used to claim prizes such as T-shirts or sunglasses. [2]
John Sculley III (born April 6, 1939) is an American businessman, entrepreneur and investor in high-tech startups.Sculley was vice-president (1970–1977) and president of PepsiCo (1977–1983), until he became chief executive officer (CEO) of Apple Inc. on April 8, 1983, a position he held until leaving on October 15, 1993.
The Silver Anniversary Edition 24 Hour Pepsi Challenge was a 24-hour endurance sports car race held on February 5–6, 1983 [ 1] at the Daytona International Speedway road course. The race served as the opening round of the 1983 IMSA GT Championship . Victory overall and in the GTP class went to the No. 6 Henn's Swap Shop Racing Porsche 935 ...