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Keep America Beautiful cleanup volunteers in 2021. Keep America Beautiful is a nonprofit organization founded in 1953. It is the largest community improvement organization in the United States, with more than 700 state and community-based affiliate organizations and more than 1,000 partner organizations.
The U.S. alone spends about $11.5 billion every year cleaning up litter, according to Keep America Beautiful — and that number seems likely to keep growing thanks to COVID-19. Read: 16 Companies ...
Started by the recycling sector organization National Recycling Coalition in 1997, America Recycles Day has been a program of the national nonprofit Keep America Beautiful since 2009. As the managing entity of America Recycles Day, Keep America Beautiful provides promotional and marketing support and resources to a network of local event ...
America Recycles Day, also known as National Recycling Day, is a national observance in the United States dedicated to promoting recycling across the nation. Observed on November 15th every year, the observance is the signature recycling program of Keep America Beautiful [1] (KAB), the managing and promoting organization for the holiday.
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The national anti-littering group Keep America Beautiful (KAB) recently announced that it was teaming up with the world's largest beverage company, Coca-Cola, to hand out 82 Recycling Bin Grants ...
Crying Indian (1971–1983) This was an anti-pollution campaign for Keep America Beautiful. The iconic “Crying Indian” ad, which featured Italian-American [26] actor Iron Eyes Cody, first aired on Earth Day in 1971. [24] The campaign helped reduce litter by as much as 88 percent by 1983 [5] and won two Clio Awards. [27]
Cody was widely seen as the "Crying Indian" in the "Keep America Beautiful" public service announcements in the early 1970s. [8] The environmental commercial, first aired on Earth Day in 1971, depicted Cody in a Plains Indians/Hollywood Indian-style costume, shedding a tear after trash is thrown from the window of a car and it lands at his feet