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The main subjects of View-Master reels were Carlsbad Caverns and the Grand Canyon. [1] The View-Master was marketed through Mayer's photo-finishing, postcard and greeting card company Sawyer's Service, Inc., known eventually as Sawyer's, Inc. The partnership led to the retail sales of View-Master viewers and reels.
The View-Master Personal Stereo Camera was a 35mm film camera designed to take 3D stereo photos for viewing in a View-Master. First released in 1952, the camera took 69 pairs of photos on a 36-exposure roll of 35mm film, taking one set while the film was unwound from the canister, and another set while it was rewound.
In 1965, the company was manufacturing 2,000 projectors a day, and daily production of View-Master reels had grown from a recent norm of 50,000 to as many as 160,000 on peak days. [23] In addition to its own name, Sawyer's sold its products under the brand names View-Master, Tru-Vue and Pana-Vue, with sales throughout the U.S. and in more than ...
The company was purchased in 1951 by Sawyer's—the manufacturer of the View-Master—because Tru-Vue had an exclusive contract to make children's filmstrips based on Disney characters. [3] Tru-Vue moved at that time from Rock Island, Illinois, to Beaverton, Oregon, [ 4 ] near where Sawyer's had built a new plant, and for a few years was a ...
View-Master Interactive Vision is an interactive movie VHS console game system, [2] introduced in 1988 and released in the USA in 1989 by View-Master Ideal Group, Inc. [3] The tagline is "the Two-Way Television System that makes you a part of the show!"
A stereo transparency viewer is a type of stereoscope that offers similar advantages, e.g. the View-Master. Disadvantages of stereo cards, slides or any other hard copy or print are that the two images are likely to receive differing wear, scratches and other decay. This results in stereo artifacts when the images are viewed.
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