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Sport management is the field of business dealing with sports and recreation. [1] Sports management involves any combination of skills that correspond with planning, organizing, directing, controlling, budgeting, leading, or evaluating of any organization or business within the sports field. [ 2 ]
Sports communication can be defined as "a process by which people in sport, in a sport setting, or through a sport endeavor, share symbols as they create meaning through interaction". [1] This field encompasses the study of interpersonal and organizational communication (both verbal and non-verbal) among participants within a sport (players ...
Excel also represents some of the biggest brands in sports and has secured naming rights and on-uniform partnerships with the leading properties within the NBA, [5] MLS, [6] MLB, [7] NHL [8] and NFL. Excel is a perennial finalist for Sports Business Journal's Best in Talent Management Award and has won three times, most recently in 2024.
A general manager (GM) is a sports management position for an American football team who typically leads management of rosters and contracts. GMs answer directly to the team's owner in such an organizational model and are viewed as the team's most senior executive in football operations.
A statue of Robert Neyland, who served as athletic director for over 20 years for the Tennessee Volunteers, located at Neyland Stadium in Knoxville, Tennessee. An athletic director (commonly "athletics director" or "AD") is an administrator at many American clubs or institutions, such as colleges and universities, as well as in larger high schools and middle schools, who oversees the work of ...
In professional sports, where senior players are full-time employees under contract, the head coach often functions similarly to a general manager. Other coaches within the organization usually report to the head coach and specialize in areas such as offense or defense, with further subdivisions into specific roles like position coaches.