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The GE matrix helps a strategic business unit evaluate its overall strength. Each product, brand, service, or potential product is mapped in this industry attractiveness/business strength space. The GE multi-factor model or "nine-box matrix" was first developed by McKinsey for General Electric in the early 1970s. [1]
General Electric in Schenectady, New York, aerial view, 1896 Plan of Schenectady plant, 1896 [18] General Electric Building at 570 Lexington Avenue, New York. During 1889, Thomas Edison (1847–1931) had business interests in many electricity-related companies, including Edison Lamp Company, a lamp manufacturer in East Newark, New Jersey; Edison Machine Works, a manufacturer of dynamos and ...
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“For 2023, GE posted the largest share appreciation of any U.S. industrial, clocking a gain of 95.8%, including value of the GE HealthCare stock investors received at the spinoff,” Tully writes.
The aim was to make GE's different strategic business units (SBUs) comparable. Since GE was highly diversified at the time, key factors were sought that would have an impact on economic success regardless of the product. In particular, the return on investment (ROI), i.e. the profit per unit of tied capital, was used as the measure of success.
To use the matrix, analysts plot a scatter graph to rank the business units (or products) on the basis of their relative market shares and growth rates. This results is a chart showing: Cash cows, where a company has high market share in a slow-growing industry. These units typically generate cash in excess of the amount of cash needed to ...
In 1986, GE Fanuc Automation Corporation was jointly established in the US by FANUC and General Electric (GE). Under the joint venture company, three operating companies, GE Fanuc Automation North America, Inc., in the U.S., GE Fanuc Automation Europe S.A. in Luxembourg, and Fanuc GE Automation Asia Ltd. in Japan were established (the Asian company was established in 1987).